Last week SAS started operating two new routes connecting Scandinavia and Spain. The inaugural service was from Malaga to Helsinki on 14 October and it was marked by a ribbon cutting event performed by Heini Noronen-Juhola, VP Aviation & Safety, Helsinki Airport, and Tuomas Kankaala, Key Account manager, Global Sales, SAS.
The first passengers on the new route were welcomed at the Finnish airport with traditional Spanish dancing and treated with a chocolate cake.
The two new routes that SAS will operate will connect Copenhagen (CPH) and Fuerteventura (FUE) – a 3,681-kilometer route, and Malaga (AGP) and Helsinki (HEL) – a 3,349-kilometer route. Both routes will operate on Saturdays (on a weekly basis) and passengers will fly on the airline’s fleet of A320s.
The Star Alliance member will face severe competition, especially on the route between Helsinki and Malaga, since three more carriers operate in this destination: Finnair with nine flights weekly, Norwegian with eight flights weekly and Primera Air Nordic with one flight weekly. The sole competitor on the Copenhagen – Fuerteventura link is Primera Air, which also offers a weekly service.