Hong Kong Airlines undertook aggressive fleet expansion to launch long-haul low-cost routes. Diminished air travel in Hong Kong, caused by ongoing civil unrest, exacerbated the airline’s problems. To comply with new requirements set by Hong Kong’s civil aviation authority last week, the company obtained a $568 million USD capital injection from the HNA Group. This will allow it to continue operations.
In this edition of Morten Beyer & Agnew’s Insight Series, Anna Kopinski, mba’s Senior Associate of Asset Valuations, analyzes how the cargo market has fared in 2019, what aircraft are being used the most—and least—and how different metrics reveal divergent views on the state of the market. Later in this continuing series, she will assess the external factors which may influence the air cargo industry, such as US-China trade tensions.
- The air cargo market’s growth surge between 2017 and 2018 has started to wane.
- Quarterly fluctuations in global air cargo tonnage conceal the broad trends facing the industry.
- Claims that a deep decline in air freight traffic is imminent are not supported by the data.
Ups and Downs in the 2019 Air Cargo Market – Part I
A cursory read of the press would have us believe that the air cargo market has been in flux with a deep downward trend this year. Headlines have been shouting that the market is “faltering”, “sliding”, “declining”, and “flat-lining.” And indeed, the numbers look scary: compared to a peak in mid-2017, the growth rates have been trending downward:
Source: CargoFacts, 2017-2019
However, the reality is that 2017 and 2018 had unprecedented levels of growth in the market. When we take a closer look at those numbers, we begin to see that while growth has slowed and begun lagging, it has not really begun to decline in any appreciable fashion. In fact, according to OAG, while 1Q19 saw a rather noteworthy dip in total freight tons, the second and third quarters have seen more total freight tons than ever measured before, with nearly 8 million tons more freight flown year to date this year compared to the same time period in 2018. While it is impossible to encapsulate all trends by all carriers, we wanted to examine how the largers air freight operators were faring quarter over quarter, 2018 vs. 2019. As a cyclical industry, this provides a snapshot of market health. While the largest carrier, Emirates, saw declines in the second quarter of 2019, many carriers saw significant growth in 2Q19, both year over year and compared to the previous quarter. Looking at the dedicated air freight carriers, while there may not be growth, there is no great decline, either. Source: OAG Analyser, August 2019
Finally, it is instructive to look at total freight tons carried by all air carriers over the quarters. Though the numbers fluctuate, the trend remains clearly growing. Source: OAG Analyser, August 2019
In short, as tempting as it is to see this as the beginning of a deep decline in air freight traffic, the data does not substantiate such a negative outlook. Time will tell whether this is the market reaching critical mass, a market correction, or simply a plateau. Over the last few years, operators have taken aging passenger 737s, 767s, and 757s and converted them to freighters. In Part II of this series, we will investigate the equipment being utilized in the air cargo sector and how changes to fleet optimization methods impacts market capacity and growth. In Part III, we will revisit mba’s earlier position that a major hurdle for the freighter market would be the after-effect of trade tensions experienced between the U.S. and China in 2H 2018 and 1H 2019, which could severely derail the upward growth track that the market has enjoyed since 2014. Finally in Part IV, we will take a look back at all of the 2019 air cargo market, and try to ascertain whether delaying tariffs until after the holiday season had any meaningful effect on air freight traffic.
Frequent Flyer Programs (FFPs) are an increasingly common tool airlines use to generate revenue and valuable customer data. As they were originally crafted as marketing tools, the industry is now witnessing the evolution of FFPs into valuable assets for airlines. In this edition of Morten Beyer & Agnew’s Insight Series, Anne Correa, mba’s Director of Airline & Airport Services, delves into the formation of FFPs for airlines and the noted importance of outside investors in helping airlines stay afloat, especially as FFPs enter a time of transparency and re-privatization.
Originally designed in the 1980s as marketing tools for rewarding customers, FFPs have evolved into very profitable businesses and valuable assets for the airlines. There are 216 frequent flyer programs (“FFP”) in the world, as of November 2018. Over the past couple of decades, airlines have experimented with different ownership scenarios in an effort to extract various levels of value. A small number of these programs have been spun-off from the airline or had a part carved out and sold to investors. As FFPs have matured alongside a strong-performing aviation industry, airlines are again evaluating the best strategy for one of its most valuable assets. Air Canada is the only airline, to date, that has ever opted to spin-off its entire FFP. In 2005, Air Canada gradually began selling stakes in its program, Aeroplan, until its ownership was completely under a separate company; AIMIA, Inc. Private interest in investing in FFPs has expanded globally as airlines have sought additional capital. AIMIA has since expanded its FFP portfolio to include a 49% share of Aeromexico’s Club Premier and a 20% share of Air Asia’s Big Loyalty. Virgin Australia sold a 35% share of its FFP to Affinity Equity Partners in 2014 and Avianca sold a 30% share of LifeMiles, its FFP, in 2015. Etihad also boasts a FFP portfolio, holding a 24% share in Jet Airway’s JetPrivilege and a 75% share in Alitalia’s MilleMiglia. Before AirBerlin declared bankruptcy, Etihad also owned a 70% share in its FFP, topbonus. In addition to private divestitures, airlines have also looked to public issuances to monetize their FFPs. In 2010, LATAM became the first airline to offer shares of its FFP, Multiplus, to the public. LATAM sold 27% of its share in Multiplus. In 2013, GOL also offered shares of its Smiles program to the public, retaining only a 57% stake. Offering shares to the public allowed LATAM and GOL to raise additional capital via the markets while still garnering revenue from their programs.
“Private interest in investing in FFPs has expanded globally as airlines have sought additional capital”
While the sale of interests in FFPs allowed airlines to access much-needed capital to stay afloat, they could no longer fully recognize the benefits of FFPs as a source of ancillary revenue. Realizing that this arrangement placed them at a significant competitive disadvantage, Air Canada signed a definitive agreement in November 2018 to buy back the Aeroplan loyalty program from AIMIA Inc. for $450 million in cash. Under the deal, Air Canada will also assume $1.9 billion of Aeroplan miles liability. LATAM has also announced its intentions to buy back the 27% shares from the market and make Multiplus private. In October 2018, GOL announced it plans to buy out minority shareholders of Smiles and delist the subsidiary. The recent buybacks from the different airlines show a combination of the strength of revenue generation in FFPs and the cash flexibility desired by the airlines. Some aviation industry analysts are vocal in their wish for more airlines to spin-off their FFPs. This would create more transparency for the programs and investors could finally understand their true value. Although airlines are disclosing more information in relation to their FFPs, as required by new revenue recognition standards, it is unlikely these analysts will get their wish for financial detail in the near-term, as the only publicly traded FFPs with transparency into their financials are expected to re-privatize in 2019. Thanks to an increased number of partnerships with long-term agreements that provide large and consistent cash flow coupled with strong traffic growth, FFPs are experiencing unprecedented revenues. In addition to creating strong profits, FFPs generate large amounts of valuable customer data. Airlines that were previously willing to forego the flexible use of cash from its FFP are now rethinking their strategies in light of the current economy and the rise in importance loyalty programs have seen in the airline industry.
 It has been recently announced that Etihad plans to return its 75% share in Alitalia’s millemiglia
Anne Correa, mba’s Director of Airline & Airport Services, explores how slot-coordinated airports in the United Kingdom manage their coveted assets and what airlines are willing to do to gain access.
Landing and departure slots are some of the most important assets in the aviation industry. When the demand to land or depart from a specific airport exceeds the infrastructure’s capacity, there is a value in the slots. IATA defines airports with demand greater than supply as Level 3, or slot-coordinated. Exactly who is able to take advantage of the value attached to these slots depends on the jurisdiction in which the slots reside.
Which are the UK’s slot-coordinated airports?
The United Kingdom currently has eight Level 3 airports. London Heathrow (LHR) is the best-known Level 3 airport in the UK, both within the country and the world, because it is one of the largest airports by passengers globally and has operated at full capacity for so long. It comes as no surprise that aircraft movement growth at LHR is 0% over the last three years. Heathrow simply cannot increase the number of movements with the current infrastructure. Airlines must increase the size of their aircraft being used at Heathrow or consider alternative airports. As air traffic growth puts increased pressure on the existing infrastructure, other airports within the region are seeing an increased interest in their slots.
Source: UK Civil Aviation Authority (CAA), OAG Schedules, Airport Coordination Limited (ACL) for FY 2017 (LHR, LGW, MAN, STN, LTN, BHX, LCY, BRS)
How do airlines acquire slots at these slot-coordinated airports?
The traditional way to acquire slots is to go through the slot coordinator, Airport Coordination Limited (ACL), at the IATA slot conferences held twice a year. At these meetings airlines submit requests for certain times during the season and negotiate with the airport to finalize their schedules.
Alternatively, airlines are increasingly utilizing the secondary market to acquire slots. The airlines must still formally trade or swap these slots through ACL, but the negotiation can be directly between the respective airlines. The UK is one of the few countries that currently allow for a secondary market. In other jurisdictions, if an airline chooses to stop operating a slot, that slot will be returned to the authorities for redistribution. In the UK, the usage rights of the slot may be passed from one airline to another, at the value agreed upon between the two parties.
Source: Airport Coordination Limited (ACL) as of July 2018
Led by Heathrow, more Level 3 airports are seeing an increase in their slots being traded outside of the bi-annual slot conference. Since 2008, Heathrow has seen approximately 35 slot trades on average per year. Slots at Gatwick (LGW) are trading more frequently as airlines have looked for alternatives to Heathrow. In 2016, we saw the first slot trade at London City (LCY) and in 2017, Luton (LTN) and Stansted (STN) recorded slot trades for the first time.
Some airlines have opted to acquire competition in order to procure additional slots in slot-coordinated airports. In 2007 easyJet bought GB Airways in part for its Gatwick slots. International Airlines Group (IAG) acquired British Midland International (BMI) similarly in part for its Heathrow slots in 2012.
Which airlines hold these valuable slots at UK’s Level 3 airports?
Landing and departure slots are some of the most important assets in the aviation industry. mba expects a demanding road ahead for slot transactions as air traffic growth continues to outpace the available infrastructure in the United Kingdom.
 World Slot Guidelines
 Bristol Airport (BRS) is Level 3 for night and night shoulder movements 2200 to 0559 UTC from S18.
 Full year 2017 data for American Airlines, AerLingus, Blue Air, BMI Regional, British Airways, CityJet, EasyJet, Eurowings, flybe, Jet2.com, KLM, Lufthansa, Luxair, Monarch, Norwegian, Pegasus Airlines, Ryanair, SWISS, Thompson Airways, Virgin Atlantic, Wizz;
Source: OAG (Monarch data included for accuracy however the airline went bankrupt in October 2017)
The 2018 Farnborough Airshow generated impressive results for the commercial sector as both major manufacturers Boeing and Airbus announced a healthy number of new orders and commitments. At the end of the week, Boeing has a slight edge over Airbus with a total of 673 orders and commitments compared with Airbus’ 431. While both the aviation rivals had their share of successes at Farnborough, they will continue to face challenges to keep up with market demand, including engine productivity and overlying trade wars between the United States and China.
An Aviation Rivalry in Flux
Ten years ago, Airbus and Boeing were regularly neck and neck when it came to the backlog of firm orders. However, for the last five years, Airbus has managed to receive more firm orders than its rival, with an aircraft backlog reaching a surplus of 7,000 compared with Boeing’s 6,000 aircraft backlog, at the end of last year. Despite having the backlog advantage, Boeing is slowly increasing its numbers and threatening to bump Airbus from the leading backlog position.
With high hopes for the future, both manufacturers have stated that they intend to reach a set monthly production rate for their leading narrowbody aircraft by the end of next year. Airbus hopes for 63 aircraft monthly for their A320 Family, while Boeing plans to produce 57 per month for their 737. The planned increase in output was announced after both companies recognized the necessity for higher production rates in order to avoid losing their current orders. The biggest challenge for both entities will be making sure the engine manufacturers are able to fulfill their own production goals. Through all of this, the influx of orders and commitments prove that the market is still craving narrowbody aircraft, just as long as Boeing and Airbus can keep up with the demand.
Farnborough Orders & Results
Airbus began the week leading up to the Farnborough Airshow with a year to date total of 321 orders. Before the week closed, the European manufacturer added 93 firm orders and 338 memorandums of understanding (MoUs), increasing total orders and commitments to 431; by comparison, 105 more than the Paris Air Show the previous year. Forty-two of the commitments are for both models of the new A330neo. Another notable agreement came from JetBlue Founder, David Neeleman, who also signed an MoU for 60 A220-300s which he plans to add to a new U.S. carrier. Neeleman’s agreement came shortly after JetBlue placed the exact same order. Through the success of orders flowing in, Airbus Chief Commercial Officer Eric Schulz believes the results show a “strong market appetite for all [their] leading aircraft product families…” covering all models except for their A380, which Schulz believes is now breaking into the second-hand market.
While Airbus had a strong showing in Farnborough this year, Boeing’s time at the airshow was also well spent. Coming in with year to date orders reaching 460 aircraft, they wrapped up their week with a total of 673 orders and commitments, which was 242 more than their main competitor and 102 more than their own numbers at the Paris Air Show in 2017. Seventy-three of those orders and commitments were for their freighter aircraft. These total results cash in at $100 billion, $2.1 billion of which is dedicated to commercial and defense services, while the remaining account is for commercial aircraft. The success of the week, according to Boeing, shows “resurgence in demand for freighters and strong order activity for the 737 MAX and 787 passenger airlines.” Two new customers signed on for the MAX 10 and the 787 alone will soon reach more than 1,400 orders once the commitments from this air show are solidified.
Source: Cargo Facts
Evidence of Trade War Impact
An important item to note as the 2018 Farnborough Airshow came to a close is that of the total 1,104 orders and commitments, just over 29% of them were placed by unidentified customers. The first two days alone saw undisclosed customers signing for 180 A320neo Family aircraft, starting the show off on a high note for Airbus. According to Cargo Facts, it is believed that a good portion of those orders were placed by Chinese companies intentionally to mask their moves due to the growing trade war between their country and the United States.
The trade war began after the US tariffed $34 billion worth of items from China, with the looming threat of $500 billion in tariffs. Firing back, China placed tariffs aimed at specific regions throughout the States, especially hitting the Midwest. According to the Washington Post, the country at risk for more economic loss is China, as 20% of their exports are sent to the US. However, China has the ability to withstand more in the coming year due to their political system having an immensely different chain of command compared to the US. This ongoing trade war seems to be the primary reason for an uptick in unidentified customers at the Farnborough Airshow.
The implications of this trade war threaten the aviation industry in the States as well. For example, the 25% tariff on aircraft weighing anywhere between 33,000-99,000lbs greatly affects Boeing’s 737s, which is the most common aircraft in that spectrum. Additionally, 20% of Boeing’s order book is comprised of orders from Chinese organizations, which is where the anonymity of this year’s airshow comes into play. If the trade war continues, the industry could see a noticeable hit to aircraft manufacturer’s profitability, particularly in Boeing’s case.
Overall, the increase in orders and commitments at this year’s Farnborough Airshow demonstrates the strength of the manufacturers and the positive outlook organizations have for the coming years. While Airbus and Boeing both had strong showings at the event to increase their aircraft backlog, their potential to reach their own productivity goals and fulfill orders remains tied to the engine manufacturers’ ability to meet the demand. Lastly, both organizations must look to overcome the market challenges presented by the US-China trade war.
787 Trent 1000 Groundings to Increase
With the summer holidays approaching, airline customers of Rolls-Royce’s Trent 1000 engines have expressed their concern with the downing of the 787 aircraft, and now are requesting lease agreements for other aircraft to fill in their gaps. These requests are effectively putting additional pressure onto Rolls-Royce to speed up the process of completing a permanent fix to the problem.
The issue is housed in the Package C variant of the Trent 1000 engine, which came into service first attached to the 787-9 aircraft, with about 380 in use to date. Thus far, 80% of the variant have been put through basic checks for forms of cracking or other signs of deterioration on the intermediate pressure compressor blades. From that 80%, a third of the engines have failed the first round of inspections, under requirements placed by regulators for aircraft who travel more than 2 hours and 20 minutes from the nearest airport they can divert to in case of emergency. Those engines that have failed have been removed from the aircraft so that they can be repaired, a fix that Rolls-Royce has already fitted onto a test engine set to fly in June and hope to be implemented throughout their customer base prior to the previously announced release of early next year.
The current amount of grounded 787 aircraft has reached 30, but that number is now believed to rise to around 50 aircraft, as more enter into inspection. According to the CEO of AerCap Holdings Aengus Kelly, “Now, if the blade fails the inspection, then the engines come off wing, go into the shop… The problem at the moment is that there are not enough spare engines… [and] a number of [the downed 787 aircraft] are our airplanes.” This concern is one of many voiced, and to help expedite the process of implementation of the permanent fix, Boeing has sent an executive to watch over the problem solving among different locations that manufacture the engine, and are currently working on the widespread issue.
787 aircraft with the Package C variant were all produced and delivered before the end of November 2017, upon which time delivery stopped for that specific engine type. The engine variant that took over after the Package C is the Trent 1000 TEN, which was first seen in commercial service on November 23, 2017. Found on mba’s STAR Fleet, the operators with the most active 787s employing the Package C variant Trent 1000 engine include All Nippon Airways (52), British Airways (24), LATAM Chile (21), and Norwegian Air Shuttle (20). Of the 21 that LATAM Chile operates, 11 of the aircraft are grounded due to the compressor blade issue.
According to Rolls-Royce’s President of Civil Aerospace, “we fully recognize the unacceptable levels of disruption our customers are facing… [and] while we expect the number of aircraft affected to rise in the short term as the deadline for the completion of initial inspections approaches, we are confident that we have the right building blocks in place to tackle the additional workload.” However, with the increased inspections, they believe it won’t have additional financial impact on the company, as they are set to reveal their newest restructuring plan on June 15th.
- mba STAR Fleet Database – Online resource for up-to-date global aircraft fleet data
What’s Driving Values in 2Q 2018?
REDBOOK’s ISTAT Certified Appraisal Team Has the Latest:
Relying upon the current market conditions and the aircraft transactions that have occurred over the first quarter and into the second quarter of 2018, mba has updated and released the 2Q 2018 values on REDBOOK. Below you’ll find the highlights from the update and a look into the most highly traded aircraft of the year.
For a look into current and historical data of the entire global aircraft fleet, mba launched STAR Fleet (System Tracking Aircraft Repository) within the REDBOOK platform.
New Additions to REDBOOK
- 32 new engine variants and types have been added to REDBOOK including the Trent 1000, GEnx-1B64 and -1B70, and the -5Bs and -7Bs with tech insertion.
- Mid-vintage A320-200 market adjustment factors increased up to 4% for some years including early 2000 builds. Demand for current generation aircraft remains high due to low fuel prices and neo delays.
- A350-900 and 787-9 Market Values see market increase of 1% above base as operator and lessor appetite remain strong.
- A320neo and 737 MAX family aircraft continue to see Market Values equal to Base, though Market Lease Rates are trending below the 0.8% lease rate factors historically achieved by new aircraft, averaging closer to the mid-0.6% lease rate range.
- PW4060s saw a boost of 2% over the quarter mainly due to the demand from 747-400Fs and 767-300Fs boosting need for spare engines and parts. Values are expected to climb in the short term.
For more updates on the 2Q 2018 Aircraft Market. Please note, non-REDBOOK subscribers will have limited access.
Japan Aviation Market Snapshot
Powered by mba’s REDBOOK STAR Fleet
Leading up to the 7th Annual Japan Airfinance Conference, mba generated a brief analysis of the Aviation Market in Japan using data from REDBOOK’s recently launched STAR Fleet.
Here are some of the insights derived from the report:
- Currently 717 aircraft are operated by Japanese carriers
- 21% of aircraft operated in Japan are leased
- 62% of the country’s fleet is operated by the top two carriers
- In 2017, there were 1,101K frequencies and 201.4M seats (each way) recorded in Japan
The COMAC C919
China has long been recognized as an engine for growth in the aviation industry. Its airlines are rapidly expanding and demand for air travel continues to skyrocket, for both domestic and international trips. Not wanting to cede the entirety of the increased demand for aircraft to Airbus and Boeing, the Chinese Government launched The Commercial Aircraft Corporation of China (COMAC) in 2008. COMAC has since launched the C919, a 168 seat aircraft which looks to break the Airbus and Boeing duopoly. The Chinese are not the first to attempt to break into the narrowbody passenger aircraft market. Some have been successful, like Airbus with the launch of the A320 in the late 1980s, while others have failed, like the Dassault Mercure in the mid 1970s. While the C919 will likely not reach the heights of the A320, the aircraft has the potential to be carried to moderate success by the domestic Chinese market.
Although the C919 has the performance capabilities to meet the needs of virtually all of China’s domestic carriers, it cannot match its western counterparts particularly in regards to range. The C919 has a max payload range of only 1,350 nautical miles (nm), which is 1,200 nm less than the 737 MAX 8 and 650 nm less than the 737-800. When both aircraft are configured to hold 168 passengers, the C919 can travel 2,430nm, while the 737-800 can travel 3,100 nautical miles, assuming an average passenger weight of 190 pounds (lbs). This range differential is accounted by the C919 having an MTOW of 165,565 lbs, nearly 10,000 lbs lighter than the 737-800, but having an empty weight that is 2,000 lbs heavier than the 737-800.
While the Boeing 737 aircraft may have the range advantage over the C919, an analysis of the schedule of Chinese operators reveals that the C919 is well suited to domestic Chinese operations. mba performed an analysis of all Chinese domestic routes currently operated by the 737-800 or A320-200 and flown at least weekly. The results showed that the C919 would likely be able to serve all of these routes, assuming the aircraft is operated in its standard 168 seat configuration. Depending on the C919’s take-off performance, the aircraft would likely take a seat penalty at some of China’s higher elevation airports such as Ürümqi. Additionally, the C919 as well as the 737-800 and A320-200 cannot operate in cities such as Lhasa, which has an elevation of over 11,000 ft. Due to these observations, Chinese operators would most likely not be concerned about the C919’s range limitations. COMAC official literature states that the company will launch a C919ER, which will bring the aircraft’s performance closer to that of the 737-800 and increase COMAC’s presence in the market. However, no information has been released regarding the variant’s launch date or how COMAC will achieve the performance upgrade.
The C919’s suitability for Chinese operations is further explained by China’s unique geography for a country of its size. Nearly all of China’s population centers hug its east coast, while the western part of the country is mostly empty, save for a few large cities in the Xinjiang province in the northwest of the country. There are also several other countries whose geographies are similar to China’s in this regard, which would allow the C919 to operate successfully. Brazil, India, and most countries in South East Asia would all be suitable markets for the aircraft, but major airlines in these regions have substantial orders for A320neos or 737 MAX 8s. This market saturation for narrowbody aircraft makes it unlikely that carriers in these regions will place C919 orders.
Another disadvantage the C919 has versus its western counterparts is that it has a maximum seating capacity of only 174 seats. The 737-800 and A320-200 currently have a maximum seating capacity of 189 seats. This seating limitation will be less attractive to low-cost carriers, which operate narrowbody aircraft at maximum capacity. The ideal customer profile for the C919 is a Chinese full-service carrier, which is reflected in the type’s order book, from which Chinese low cost carriers Spring Airlines and Lucky Air are notably absent.
COMAC faces an arduous road attaining type certification for the C919. It took twelve years for COMAC’s first aircraft, the ARJ21, to attain type certification from the Civil Aviation Administration of China (CAAC). The C919 is expected to attain type certification from CAAC in 2020, which like the ARJ21, will be twelve years after the program’s launch. Another hurdle facing the C919 is type certification by western regulators such as the Federal Aviation Administration (FAA) in the United States and the European Aviation Safety Agency (EASA) in the EU. COMAC has applied with EASA for type certification for the C919, and in November 2017, the Chinese aviation regulator, the Civil Aviation Administration of China (CAAC) signed an agreement with the FAA which grants CAAC “comprehensive peer recognition” as an aerospace supplier. All Chinese aircraft would still be subject to certification review with the FAA, but the agreement does open the door to further cooperation between the FAA and CAAC in the future. These developments show that western certification of the C919 is not as far-fetched as believed when the program was launched. However, even if western type certification is received, it does not necessarily mean the aircraft will be purchased by western operators or lessors.
After Market Support
Potentially limited aftermarket support is another issue that may cause many non-Chinese operators to balk at purchasing the C919. It is unlikely that COMAC will be able to develop an efficient maintenance and spare parts distribution network for the aircraft. Interjet, the sole North American operator of the Russian built Sukhoi Superjet, has had operational difficulties caused by Sukhoi’s similar supply chain issues. Engine maintenance delays have forced the grounding of several of Interjet’s Superjet aircraft, and some of the grounded aircraft are being cannibalized to keep the rest of the fleet flying. Even though the Superjet’s sole engine option is a western built engine (the French built Safran PowerJet SaM146) the engine’s only application is the Superjet, limiting the amount of spares available. Should non-Chinese operators adopt the C919 they would likely face similar challenges as Interjet. The C919’s saving grace in this area is that a large portion of the C919’s components are western built. The APU is a Honeywell HGT750, and its engines, CFM LEAP-1C will likely have significant parts commonality with other CFM LEAP engines. However, this will probably not be enough to convince operators that maintenance can be completed on C919 aircraft in a timely and affordable manner.
New Entrant Competition and Pricing
Even if the C919 had performance figures equivalent to current generation Boeing and Airbus aircraft, it would still have a hard time securing any orders outside of its home market. Operators are often unwilling to be early adopters of an unproven manufacturer’s aircraft as seen in the order book for Russian built Irkut MC-21 and Sukhoi Superjet. The MC-21 has performance figures much closer to the 737 MAX 8 than does the C919, but it has only managed to secure 205 orders, with Egyptian operator Cairo Aviation being the only customer outside of the Commonwealth of Independent States (CIS). Sukhoi has had similar challenges marketing the Superjet, with only two commercial operators of the aircraft (Mexico’s Interjet and Ireland’s CityJet) located outside of the CIS. Commercial challenges experienced by Russian manufacturers show that there is an uphill battle ahead for COMAC’s marketing team when they attempt to sell the C919 to non-Chinese operators. Granted, once all 205 MC-21 orders are filled, the aircraft will make up roughly 40% of all narrowbody aircraft operating for Russian airlines. Should the C919 achieve similar home market penetration, COMAC will receive around 1,000 orders for the aircraft.
Pricing of the C919 is difficult to pinpoint as no commercial terms have been agreed upon as of December 2017. All orders currently consist of a “customer agreement” in which pricing and delivery schedules have not been discussed. List price of the C919 has not been announced by the manufacturer although it is believed to be around $68.4 million. If the same discount that manufacturers typically give to the A320-200 and 737-800 list prices is applied, the purchase price of a new C919 would be somewhere between $28.7 million and $32.1 million, placing the aircraft at around the same price as a new Embraer E-190. This pricing is a bargain for an aircraft of the C919’s size and the aircraft may win a few customers on price alone. The Chinese Government is also likely to subsidize the purchase of the C919 for Chinese operators, increasing the likelihood Chinese airlines would select the aircraft over its western competitors.
On April 4th 2018, the Chinese government announced a 25% tariff on aircraft imported from the United States of America with an empty weight between 15,000 and 45,000 kilograms. It is unknown how the Chinese will define empty weight, which is key to assessing the impact of the proposed tariff. The 737 MAX 8 has an operating empty weight of 45,070 kilograms, which would put it just above the tariff cut-off weight. However, if the Chinese government defines empty weight as “manufacturer’s empty weight” which is the weight of solely the aircraft structure, the 737 MAX 8 will undoubtedly be subject to the proposed tariff. It is important to note that the tariff on aircraft is not likely to be implemented in the immediate future, but should it go into effect there would be significant consequences for both the Chinese and American aviation industries. The C919 would undoubtedly become more attractive to Chinese operators as the pricing versus the 737 MAX 8 would only become more competitive. There are currently only 138 orders for the 737 MAX 8 from Chinese operators, but there are 1,079 737-800s currently operating in China that will need to be replaced at some point in the future. Since Boeing would no longer be able to compete in this segment, COMAC and Airbus would undoubtedly look to fill this demand. However, the 737-800 fleet in China is very young, with an average age of just under five years, so the tariffs would most likely be repealed once the fleet needs replacing in significant numbers. The tariffs would also make it difficult in the short term for American operators to move used 737NGs, as the Chinese secondary market would effectively be blocked. Should the tariff go into effect, both COMAC and Airbus could be winners, and the C919 program may get a much needed boost.
The C919 is a noble effort by the fledgling Chinese aviation industry. The aircraft is more than capable of serving Chinese airlines in their domestic operations, which is a sizeable and growing market. This combined with bargain pricing and Chinese government assistance may drive Chinese operators to the C919, cutting into a small yet noteworthy portion of both Boeing’s and Airbus’ Chinese business. Outside of China, the performance limitations of the aircraft will hinder the sale of the C919 and therefore COMAC does not currently pose a threat to the Boeing-Airbus duopoly. However, COMAC will certainly learn from its experience producing the C919 and will certainly produce more capable aircraft in the future. As a result, both Boeing and Airbus should take the Chinese aerospace industry seriously and implement strategies to counter their new competition.
Do you have questions about our services?
A Trusted Leader in Aviation
Since its founding in 1992, mba has established itself as a leading provider of management consulting strategies, independent valuations, analytical solutions, regulatory and quality assessments, and safety auditing for investment banks, airlines, lessors, and government agencies worldwide.